The first step in your branding is a 90 minute design call. Through this conversation we go through big picture vision of your business. I walk us through a series of questions ( which you will receive ahead of time to help prepare) that helps me understand the essence of your business. This includes what your core beliefs are, who your ideal clients is, and what your core offerings are. These become the foundations for the visual storytelling of your business.

Following our call, I begin the process of creating a mood board for your business that will guide the development of the branding and assets.

Initial illustrations are made and two distinct primary logos will be created to showcase the mood of the business. You will choose one for us to move forward with to create the rest of the assets.

The remaining logos and their variations will be created and sent over for review.

Any final brand elements will be created (patterns, textures, collateral) and sent over for review.

Final branding guide and files are sent to the client.